Scope of work: research, facilitation, brand strategy

Developing an insight-led rebranding strategy is enabling this community development organisation expand its reach and deepen its impact across the US.  View Case study >

Scope of work: research, facilitation, brand strategy

Extensive stakeholder research assisted this healthcare provider with branding decisions around a newly acquired facility.  View case study >

Scope of work: research, brand & marketing strategy, facilitation

My research findings enabled me to develop a new brand-aligned information architecture that allowed for growth and flexibility, and audience-focused content strategy for their website. View Case Study >

Scope of work: research, brand & marketing strategy

In partnership with a Chicago-based agency, we developed a three-phase approach to deepen engagement with the school’s base, retain loyalty, and attract new learners. View Case Study >

Scope of work: brand & marketing strategy

An agency based in Washington DC hired me to develop an actionable marketing and communications plan for a little-known healthcare foundation. The strategy incorporated content marketing, social media, email, outreach, events and PR. View case study >

Scope of work: research, brand strategy

Alongside a Chicago-based agency, I carried out research on the technology, sector, competitive landscape, and target markets. This enabled us to develop the brand strategy for the start up, including definition, positioning and messaging. View case study >